Brawny
Social / Print / OOH / Guerrilla
Paper towels so absorbent you only need one.
Tagline: You Only Need One
Chicago Portfolio School Best of Quarter: Best Headline
SOCIAL
You Only Need One Challenge
Brawny has created a competition to find out who can clean up the biggest mess with just one Brawny paper towel. After completing the challenge, participants will put their friends on blast, demanding they share their own best or worst attempts.
The magazine prints are Brawny samples, printed on actual Brawny paper towel.
OOH
EVENT
Brawny is a corporate sponsor of the Wounded Warrior Project. One of the biggest fundraiser for the Wounded Warrior Project is a traveling obstacle course and agility event known as Tough Mudder. We will provide finishers with a beach towel-sized Brawny paper towel and urge them to take the Brawny #YONO Challenge.
GUERRILLA
Brawny will canvas the country's public bathrooms and fill paper towel dispensers with Brawny paper towels. The paper towel dispensers will only dispense one paper towel.
Art Direction: Francesca Geib
Copywriting: Christopher Dalton